There are several forms of benefit: in addition to the basic benefits and added value of an offer, it is important to create psychological added value in order to exceed the expectations of the customers. That guaranteed, the customer then is enthusiastic about the service or the product and appreciates you, and comes back to your company, recommends it to friends and colleagues and thus creates real benefit and sustainable value.
How can this added value be expressed?
For example, by valuing people through actions. This appreciation is particularly successful if one knows the needs of the customers and responds to them with their own products and services. In order to know the needs, they first must get to know the customer in his environment and know what he asks for and is beneficial to him.
Each person has five basic needs:
- Physiological needs
- Social needs
- Recognition & Appreciation
If you as a company understand how to respond individually to the needs of your customers, you stand out from your market competitors. They become an indispensable business partner on equal terms for customers.
How can you convey the added value on social media in order to attract the „right“ customers?
Social Media is an integral part of online marketing. The number of users of social media channels has increased to the point that it is also worth it for an SME to address the selected target groups effectively through the appropriate presence and to convey added value through content: Share your knowledge and experience and position yourself as an expert!
However, before you start posting and sharing, you must first develop a strategic plan that is equivalent to a business plan and includes the company’s image and values outwardly. You set goals, take an initial inventory of your company’s social media, and see how the competition presents itself on the various channels. After that, set up an account on the selected social networks or complete the existing ones. Social media is very extensive, so the right strategy together with good planning is crucial for the successful online presence!
Online marketing and social media is very complex and we know that when the day-to-day or project business is up on the run, marketing activities are often neglected. That is why we have put together a guide to your online marketing for your first orientation.
- Creation of an extensive initial analysis
- Setting goals & visions
- Clarification of tools, methods and channels of your company
To guide and clarify these points, we have a specific guideline – free of charge for you:
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Not sure yet? We from GREATVIBES offer your professional support.
>> We will work with you to develop a strategy that will bring you valuable new customers and contact requests from the online world.
>> You get a professional corporate presence and we take care of your marketing.
Engage with the topic to get ideas for a successful strategy and concept. You will see that you are able to receive new, valuable contact requests from the online world.
Online Marketing & Key Account Manager
Feel free to contact us for a first, free strategy discussion!
+43 677 627 10013