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SEO, short for Search Engine Optimization, refers to all measures that help to improve the placement of one’s website in the search results pages (SERP) of search engines such as Google or Bing. Thus helps increasing the number of visitors or the likelihood of acquiring (new) customers on their own website.

Why is SEO so relevant for your online marketing strategy?

In the long-term, it increases the reach and traffic of your website. With relevant content and the right strategy, you position yourself for your (potential) customers and you have the chance to stand out from your market companions. The questions are, how and where to start with SEO? We have briefly summarized the most important Do’s and Dont’s of search engine optimization in Slideshare (in German):

DO’s

  • Share interesting information
    Satisfy the search intention of users who are looking for specific keywords and thus provide them the best possible content to solve their problems.
  • Write the best article  
    And do this on a single topic: Interesting articles make the reader curious and help the marketing strategy of the company. Interesting articles are often shared and linked with other pages. This makes it possible to land on the first results page in search engines.
  • Keywords are highly important
    There exist a good range of free tools, such as KWFinder, Ubersuggest or Google Trends. For keywords, it is important to pay attention to the competition.
  • Mobile First
    Optimize your mobile website! More than 80% of all users search for information via their smartphone or tablet. Therefore, websites must be accordingly adapted (responsive design).
  • Yoast – an important WordPress Plugin
    Yoast helps to make optimal use of texts and keywords. The plugin gives tips and advice on how to make your texts or blog articles online better to be easier to find.

DONT’s

  • Insecure Website
    It is important that your website is rated “safe” by browsers. With an active SSL certificate, your domain is accessible with “https”. You will be found in a better way and your visitors will surf on a securely encrypted website.
  • Long waiting/loading times
    Customers have little time these days. You quickly search for information. Long loading times not only cause a bad search engine ranking, but also increase the bounce rates on your website.
  • Exaggerate with Keywords
    Are you writing on a new blog article? Prepare and define the most important keywords and their relevance in advance. The rule here is: Per item max. 2-3 keywords.
  • Long URLs
    Use short and simple URLs. Avoid dates and categories in the permalinks. This makes it more user-friendly and easy to remember while searching.

We offer you websites that are designed and built with taking SEO in consideration. We make use of Google’s latest best practice guidelines to ensure strong SEO performance.

Contact us to discuss the SEO optimization of your website. We are happy help you out!

Monique Robineau

Online Marketing & Key Account Manager

We at GREATVIBES support you with web design & online marketing, so you can generate online more new customer contacts and contact inquiries.

Feel free to contact us for a first, free strategy discussion!

+43 680 24 20 201
monique@greatvibes.at

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